Inspiration is vital for every designer. Some look at nature, some to their direct surroundings, some at other design branches, some at other designers.

It looks like Jonathan “Apple” Ive found Braun’s Dieter Rams a great source.

When you look at the Braun products by Dieter Rams—many of them at New York’s MoMA—and compare them to Ive’s work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design, keeping the design “honest.”

Albert Einstein once said: “Te secret to creativity is knowing how to hide your sources.”

You can find the full article at Gizmodo