You don’t have to be a real genius to know that it’s not easy to compete with the Apple iPod. Some companies take the in my opinion bad strategic decision to copy its rival, like the Microsoft Zune disaster. The other, much better, way to go is to make a completely different product. Now it looks like Sony is taking that second possibility with the Sony Rolly.

The Sony Rolly is… …well… …what is the Sony Rolly?

With the exception of a slightly bizarre commercial, the people at Sony stay pretty tightlipped.

Most seem to agree that the Sony Rolly will probably be an as Sony mp3 player functioning egg-shaped robot (like only the Japanese can make them) that follows its “master” wherever he/she goes. It will probably also feature other functions like Wifi,…

Only time will tell us what the Sony Rolly mp3 player can do.

Blubbed at Electro Plankton